Outline of marketing

The following outline is provided as an overview of and topical guide to marketing:

Marketing refers to the social and managerial processes by which products, services and value are exchanged in order to fulfil individuals' or group's needs and wants. These processes include, but are not limited to, advertising, promotion, distribution, and sales.

Contents 1 Overview 2 Branches of marketing 2.1 Subdisciplines and components of marketing 2.2 Marketing paradigms 2.2.1 Customer experience management (CEM) 2.3 Marketing strategies 2.3.1 Growth strategies 2.3.2 Marketing warfare strategies 3 History 4 General marketing concepts 4.1 Consumer behavior 4.2 Direct marketing 4.3 Distribution 4.3.1 Retail outlets 4.4 Marketing management 4.5 Marketing research 4.5.1 Data analysis techniques used in marketing research 4.5.2 Industry or market research 4.5.3 Quantitative marketing research 4.5.3.1 Sampling 4.6 Pricing 4.7 Product management 4.7.1 Brand management 4.7.2 Packaging and labelling 4.7.3 New product development 4.7.4 Positioning 4.8 Promotion 4.8.1 Advertising 4.8.2 Marketing communications 4.8.3 Publicity 4.8.4 Sales and sales promotion 4.9 Services marketing 5 Services marketing 6 Persons infuential in the field of marketing 7 Lists 8 External links

Overview

• Business model
• Consumer
• Core
• Core competency
• Customer
  • Customer lifetime value (CLV)
  • Customer relationship management (CRM)
• Economies of scope
• End-user
• Experience curve effects
• Market
  • Market segment
  • Market share
• Marketing
  • Business Marketing
  • Marketing Effectiveness
  • Marketing mix
  • Marketing myopia
  • Marketing orientation, also called customer focus or marketing concept
  • Target market
• Sales
• Salesman
• Sustainable competitive advantage
• Value
  • Value chain
  • Value migration

Branches of marketing

• Direct marketing
• Multi-level marketing
• Services marketing
• Sponsorship

Subdisciplines and components of marketing

• Consumer behavior
• Distribution
• Marketing management
• Marketing research
• Marketing strategy
• Pricing
• Product management
• Promotion (marketing)

Marketing paradigms

• Relationship marketing
• Network marketing
• Diversity marketing
• Evangelism marketing
• Consumer Culture Theory (CCT)

Customer experience management (CEM)

• Brand experience
• Customer interface
• CEM integration
• CEM organization
• Experiential innovation
• Experiential marketing
• Experiential platform
• Experiential world

Marketing strategies

• Market dominance strategies
• Porter generic strategies
• Mass customization
• Vendor lock-in
• Scenario planning

Growth strategies

Main articles: Growth strategies and Growth Platforms

• Aggressiveness strategies
• Horizontal integration
• Innovation
• Innovation strategies
• Profit impact on marketing strategy
• Vertical integration

Marketing warfare strategies

• Defensive marketing warfare strategies
• Flanking marketing warfare strategies
• Guerrilla marketing warfare strategies
  • Guerrilla marketing
• Offensive marketing warfare strategies

History

• History of advertising

General marketing concepts

Consumer behavior

• Aspirational age
• Aspirational Brand
• Buyer decision processes
  • Prospect theory
  • Loss aversion
  • Decoy effect
  • Time marketing
• Choice Modelling
• Demographics
  • Demographic profile
• Lifestyle
• Maslow's hierarchy of needs

Direct marketing

• Database marketing
• Direct Marketing Association
• Multi-level marketing
• Pyramid scheme
  • Large Group Awareness Training (LGAT)
• Specialty catalogs
• Telemarketing

Distribution

• Drop shipping
• Grey marketing
• Logistics
  • Logistic engineering
• Retail
  • Convenience store
  • Department store
    • List of department stores
  • Dollar store
  • Franchising
  • Retailers' cooperative
  • Shopping mall
  • Supermarket
    • List of supermarkets
• Supply chain
  • Supply chain management
• Wholesale
  • Wholesaler

Retail outlets

• Convenience store
• Department store
  • List of department stores
• Dollar store
• Franchising
• Retailers' cooperative
• Shopping mall
• Supermarket
  • List of supermarkets

Marketing management

• Marketing plan
• Management loose
• Strategic planning
• Implementation and control

Marketing research

• Master of Marketing Research
• Experimental techniques
• Observational techniques
• Qualitative marketing research
  • Concept testing
  • Focus group
  • Innovation game

Data analysis techniques used in marketing research

• Choice Modelling
• Cluster analysis
• Conjoint analysis
• Cross tab
• Discriminant analysis
• Factor analysis
• Intent scale translation
• Logit analysis
• Multi dimensional scaling
• Preference-rank translation
• Preference regression

Industry or market research

• Benchmarking
• Competitor analysis
• Ecological model of competition
• Environmental scanning
• Porter 5 forces analysis
• SWOT Analysis

Quantitative marketing research

• Statistical surveys
• Questionnaire construction
• Scales
• Sampling
  • Simple random sampling
  • Systematic sampling
  • Statistical surveys
  • Stratified sampling
  • Cluster sampling
  • Multistage sampling
  • Nonprobability sampling

Sampling

• Cluster sampling
• Multistage sampling
• Nonprobability sampling
• Simple random sampling
• Stratified sampling
• Systematic sampling

Pricing

• Barter
• Choice Modelling
• Competitor indexing
• Cost-plus pricing
  • Break even analysis
  • Cost-plus pricing with elasticity considerations
  • Markup
• Discounts and allowances
  • Loyalty card
  • Loss leaders
• Geographical pricing and price zoning
• Penetration pricing
  • Price wars
• Joint product pricing
• Price
  • Odd price
• Price discrimination
  • Price skimming
  • Two part tariff
• Price elasticity of demand
• Price points
• Pricing objectives
• Pricing for profit maximization
• Psychological pricing
• Rate of return pricing
• Transfer pricing
• Variable pricing and real-time pricing
• Willingness to pay

Product management

• Product
• Product differentiation
• Product life cycle management
  • Diffusion
    • Technology acceptance model
• Crossing the Chasm
• Technology lifecycle
  • Disruptive technology
• Life cycle cost analysis
• Planned obsolescence
• Product line
• Whole product
• Product portfolio
  • B.C.G. Analysis
  • G.E. Multi Factoral analysis
  • Contribution margin analysis
  • Cannibalization
  • Product bundling

Brand management

• Brand alliances
• Brand equity
• Private brand
• Corporate branding
• Family branding
• Individual branding
• Corporate identity
• Trademark
  • Genericized trademark
• List of fictional brands

Packaging and labelling

• Mandatory labelling

New product development

• Research and development
• Conjoint analysis
• Quality function deployment
• List of product failures

Positioning

• Discriminant analysis
• Factor analysis
• Multi dimensional scaling
• Perceptual mapping
• Preference regression

Promotion

Advertising

• Advertising campaign
• Advertising slogan
• Ambush marketing
• Community marketing
• Billboard (advertising)
• Nielsen ratings
• Product placement
• Q Score
• Mass media
• Mind share
• Sex in advertising
• Family in advertising
• Subliminal advertising
• Subvertising
• Television commercial

Marketing communications

• Integrated Marketing Communications
• Kelman's source characteristics
• Marketing communications planning framework

Publicity

• Corporate image
  • Cause marketing
• Doing a Ratner
• Public relations
• Trade fairs
• Undercover marketing
• Viral marketing
• Word of mouth and buzz

Sales and sales promotion

• Negotiation
  • Shill
• Product churning
• Sales techniques
• Sales force management
  • Sales force management system

Services marketing

Services marketing

• Service
• Borderless Selling
• Quality
• Gaps analysis
• Complaints handling
• Experience economy
• Service sector
• Service mark

Persons infuential in the field of marketing

• Seth Godin

Lists

• Outline of business management
• Outline of economics
• Outline of finance
• Outline of production
  • List of product failures
• List of information technology management topics
• List of human resource management topics
• List of international trade topics
• List of accounting topics
• List of international trade topics
• List of business law topics
• List of business ethics, political economy, and philosophy of business topics
• List of business theorists
• List of economists

External links

• Marketing dictionary

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